Justice Department files long-awaited
antitrust suit against Google

By Brent Kendall, Rob CopelandThe Wall Street Journal

The Justice Department filed an antitrust lawsuit Tuesday alleging that Google engaged in anticompetitive conduct to preserve monopolies in search and search advertising that form the cornerstones of its vast conglomerate.
The long-anticipated case, filed in a Washington, D.C., federal court, marks the most aggressive U.S. legal challenge to a company’s dominance in the tech sector in more than two decades, with the potential to shake up Silicon Valley and beyond. Once a public darling, Google attracted considerable scrutiny over the past decade as it gained power but has avoided a true showdown with the government until now.
The department alleged that Google, a unit of Alphabet Inc., is maintaining its status as gatekeeper to the internet through an unlawful web of exclusionary and interlocking business agreements that shut out competitors. The government alleged that Google uses billions of dollars collected from advertisements on its platform to pay mobile-phone manufacturers, carriers and browsers, like Apple Inc.’s Safari, to maintain Google as their preset, default search engine.
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The upshot is that Google has pole position in search on hundreds of millions of American devices, with little opportunity for any competitor to make inroads, the government alleged.

The lawsuit also took aim at arrangements in which Google’s search application is preloaded, and can’t be deleted, on mobile phones running its popular Android operating system. The government alleged Google unlawfully prohibits competitors’ search applications from being preloaded on phones under revenue-sharing arrangements.
Google owns or controls search distribution channels accounting for about 80% of search queries in the U.S., the lawsuit said. That means Google’s competitors can’t get a meaningful number of search queries and build a scale needed to compete, leaving consumers with less choice and less innovation, and advertisers with less competitive prices, the lawsuit alleged.

Sundar Pichai, the CEO of Google parent company, Alphabet

Google didn’t immediately respond to a request for comment, but the company has said its competitive edge comes from offering a product that billions of people choose to use each day. Alphabet’s shares opened Tuesday up roughly 1%, ahead of the broader market, after The Wall Street Journal first reported news of the impending suit.
The Mountain View, Calif., company, sitting on a $120 billion cash hoard, is unlikely to shrink from a legal fight. The company has argued that it faces vigorous competition across its different operations and that its products and platforms help businesses small and large reach new customers.
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Google’s defense against critics of all stripes has long been rooted in the fact that its services are largely offered to consumers at little or no cost, undercutting the traditional antitrust argument around potential price harms to those who use a product.  The lawsuit follows a Justice Department investigation that has stretched more than a year, and comes amid a broader examination of the handful of technology companies that play an outsize role in the U.S. economy and the daily lives of most Americans.
A loss for Google could mean court-ordered changes to how it operates parts of its business, potentially creating new openings for rival companies. The Justice Department’s lawsuit didn’t specify particular remedies; that is usually addressed later in a case. One Justice Department official said nothing is off the table, including possibly seeking structural changes to Google’s business.  A victory for Google could deal a huge blow to Washington’s overall scrutiny of big tech companies, potentially hobbling other investigations and enshrining Google’s business model after lawmakers and others challenged its market power. Such an outcome, however, might spur Congress to take legislative action against the company.
The case could take years to resolve, and the responsibility for managing the suit will fall to the appointees of whichever candidate wins the Nov. 3 presidential election.
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The challenge marks a new chapter in the history of Google, a company formed in 1998 in a garage in a San Francisco suburb — the same year Microsoft Corp. was hit with a blockbuster government antitrust case accusing the software giant of unlawful monopolization. That case, which eventually resulted in a settlement, was the last similar government antitrust case against a major U.S. tech firm.  Google started as a simple search engine with a large and amorphous mission “to organize the world’s information.” But over the past decade or so it has developed into a conglomerate that does far more than that. Its flagship search engine handles more than 90% of global search requests, some billions a day, providing fodder for what has become a vast brokerage of digital advertising. Its YouTube unit is the world’s largest video platform, used by nearly three-quarters of U.S. adults.
Google has been bruised but never visibly hurt by various controversies surrounding privacy and allegedly anticompetitive behavior, and its growth has continued almost entirely unchecked. In 2012, the last time Google faced close antitrust scrutiny in the U.S., the search giant was already one of the largest publicly traded companies in the nation. Since then, its market value has roughly tripled to almost $1 trillion.  The company takes on this legal showdown under a new generation of leadership. Co-founders Larry Page and Sergey Brin, both billionaires, gave up their management roles last year, handing the reins solely to Sundar Pichai, a soft-spoken, India-born engineer who earlier in his career helped present Google’s antitrust complaints about Microsoft to regulators.
The chief executive has in his corner Messrs. Page and Brin, who remain on Alphabet’s board and in effective control of the company thanks to shares that give them, along with former Chief Executive Eric Schmidt, disproportionate voting power.  Executives inside Google are quick to portray their divisions as mere startups in areas — like hardware, social networking, cloud computing and health — where other Silicon Valley giants are further ahead. Still, that Google has such breadth at all points to its omnipresence.
European Union regulators have targeted the company with three antitrust complaints and fined it about $9 billion, though the cases haven’t left a big imprint on Google’s businesses there, and critics say the remedies imposed on it have proved underwhelming.  In the U.S., nearly all state attorneys general are separately investigating Google, while three other tech giants — Facebook Inc., Apple and Amazon.com Inc. — likewise face close antitrust scrutiny. And in Washington, a bipartisan belief is emerging that the government should do more to police the behavior of top digital platforms that control widely used tools of communication and commerce.
A group of 11 state attorneys general, all Republicans, joined the Justice Department’s case, officials said. More could join later, according to the court docket. Other states are still considering their own cases related to Google’s search practices, and a large group of states is considering a case challenging Google’s power in the digital advertising market, The Wall Street Journal has reported. In the ad-technology market, Google owns industry-leading tools at every link in the complex chain between online publishers and advertisers.
The Justice Department also continues to investigate Google’s ad-tech practices.
Democrats on a House antitrust subcommittee released a report this month following a 16-month inquiry, saying all four tech giants wield monopoly power and recommending congressional action. The companies’ chief executives testified before the panel in July.  “It’s Google’s business model that is the problem,” Rep. David Cicilline (D., R.I.), the subcommittee chairman, told Mr. Pichai. “Google evolved from a turnstile to the rest of the web to a walled garden that increasingly keeps users within its sights.”
“We see vigorous competition,” Mr. Pichai responded, pointing to travel search sites and product searches on Amazon’s online marketplace. “We are working hard, focused on the users, to innovate.”  Amid the criticism, Google and other tech giants remain broadly popular and have only gained in might and stature since the start of the coronavirus pandemic, buoying the U.S. economy — and stock market — during a period of deep uncertainty.  At the same time, Google’s growth across a range of business lines over the years has expanded its pool of critics, with companies that compete with the search giant, as well as some Google customers, complaining about its tactics.
Specialized search providers like Yelp Inc. and Tripadvisor Inc. have long voiced such concerns to U.S. antitrust authorities, and newer upstarts like search-engine provider DuckDuckGo have spent time talking to the Justice Department.

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